How To Engage Your Instagram Audience





It is common to see Instagram accounts with tonnes of followers and less than 5% engagement. At a glance, the accounts look great. However, the lack of engagement reduces the value of that account for many potential collaborators including businesses and influencers.

To keep an Instagram account engaged, there are a few things you have to consider, Such as post frequency, hashtags, creating reels and stories, social media copies, interacting with your followers, and collaboration.

Post frequency describes the number of times that you choose to make a post to your social media account (s). The aim is to be omnipresent on social media. However, consistency is key to keeping your audience engaged on Instagram. Post high-quality content regularly, ideally at least once a day, to keep your followers interested.


A hashtag is a metadata tag represented by the hash symbol (#). Hashtags are used to identify a certain topic and can help your posts reach a wider audience and make it easier for people to find your content. Use hashtags that relate to your brand and post. Be aware of all the relevant hashtags in your niche.


Use Instagram Stories and Reels. Instagram Stories and Reels are a great way to keep your audience engaged and provide a behind-the-scenes look at your brand. Features like polls, questions, and stickers on your Stories encourage interaction from your audience.


Social Media copies encourage your followers to engage with your posts. The use of the right descriptive words, emojis, and Calls To Action(CTA's) can increase your engagement rate and build a community around your brand.



Stop playing hard to get! Engage your follower by responding to their comments and direct messages. This helps build relationships with your audience and shows that you value their feedback.


Collaborative efforts are a great way to gain followers. Partner with other Instagram accounts in your industry or niche to cross-promote each other's content and reach new audiences. This can help increase engagement and attract new followers to your account.

You can succeed on this popular social media platform and achieve your business goals by prioritizing Instagram engagement. Put in consistent effort to create engaging content and build a community around your brand. You may need to experiment with different strategies to track your results and use the process that works best for your account.

At times, you just can't do it all. So hire out! You can hire a Content Creator, Video Editor, Content Writer, Researcher for Hashtag or Competitor Research, Growth Manager, Campaign Manager or Social Media Manager/Marketer.

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